Showing posts with label smo. Show all posts
Showing posts with label smo. Show all posts

Saturday, January 12, 2013

Effective and Reliable Making Money Online

It is not a secret anymore that staying online may bring you extra revenue. I don’t mean you have to play online games in order to earn money. You can simply make money doing something original that nobody has done before. The given article will introduce you a lot of examples that can be taken in your own consideration. Are you ready?



Let’s get started. First of all, figure out what exactly you are willing to do. Secondly, when you get an idea what to do, you may easily start its implementation into an action. Take into account that the perfect online product should be valuable and not widely available on the market. It must be cheap and very easy to ship so people can tell their friends about you and the products you sell. And, of course, it should be legal for sale on the market. If the product you sell has a good price, there are many marketing techniques will be open for you. Perhaps, you will have troubles with companies that compare your product with others based on price, such as eBay and other shopping directories.

Thirdly, you will be able to plan your budget as you are the only one who decides how much money should be invested into a business.

                                                    Business Ideas:

•    There is a great opportunity to sell your knowledge through tutoring. Some individuals are inspired to teach online due to some reasons:  full-time employment; personal growth; financial interest; online experience. Our parents always told us that the most important thing we must obtain in our life is an education. They continuously told us to study and study, because without an education we would never go far. Online teaching became one of the most popular among modern students. Hence, catch this opportunity and teach online. 

•    Write for blogs.

•    Help someone to advertise the products participating in affiliate programs.

•    Sell with eBay or other online shopping directories.

•    It is a wonderful chance to make money doing something you are good at. Actually, the possibilities are really endless. It is easy to get started. The website fiverr.com offers this function.

•    Becoming a social media expert, you will be able to advertise your products easily and without any worries. Social media is the hottest medium on the internet. Companies try to use social media in order to advertise their products. You can easily get acquainted with operating business pages such as Twitter, Facebook, YouTube, and LinkedIn.  Earn trust among your potential customers.

•    If your writing ability is well developed, you can train yourself as a freelance writer.

•    Your creativeness won’t be extra. Hand-made accessories of high quality nowadays cost expensive. Moreover, handmade job was always valuable by others.

Undoubtedly, it is not the whole list of opportunities that can be taken into consideration. Being creative, you can always easily make money online. Whereas some unique ideas appear in your head, it is absolutely easy to make money even being at home. Your activities will not remain left. Simply give it a try, and you will never regret your decision to run an online business. 


About the Author: Paul Smith, who writes for http://buyessaysonline.us/ , dedicates his full time to article writing and guest posting

Thursday, December 6, 2012

Viral Marketing- Tips and Tricks

Viral marketing is one of the most popular internet marketing strategies, which is similar to the word of mouth marketing in the conventional world. Experts consider that the ability of evoking people’s emotion is the success formula behind the viral marketing strategy. There are several viral marketing ideas that have been time tested and successful. The actual process of viral marketing involves in giving away an information or product to people who in turn will distribute the idea or product to other in a similar way that viruses spread and hence the name viral marketing.

One of the hot places to begin your viral marketing today is the facebook fan pages. With over 500 million active users the website by itself will make the projects successful. However, facebook is just one of the several options. In fact, other contemporary area of interest such as video clips, games, ad banners, SMS, MMS, emails, newsletters, and RSS feeds are equally efficient in viral marketing. You can either do it yourself or utilize the internet marketing services offered by companies. If you are planning to run a viral marketing campaign on your own, the following tips and tricks might be very useful.


  • Strong opinions and great expressions are the key to viral marketing; remember the success of viral marketing is involved in provoking thoughts of people.
  • Copying is the worst thing in viral marketing, only unique ideas and expressions get the attention of people and can evoke the emotions.
  • Focusing on the idea rather than the product itself has a long lasting effect in the minds of the potential customers.
  • Don’t stop with a single attempt, but continue the viral marketing with a variety of ad sequences to get attention of people and make them consider your product or service for their purposes.
  • You can provide greater exposure to your viral marketing by sharing information using social bookmarks, emails, and RSS.
  • Make your audience participate in the campaign by encouraging them to leave a comment or feed back. This will provide you with insights of where you need to modify or change tactics.
  • As mentioned earlier, only freebies can aid to the spreading of campaign like virus and do not make any conditions or terms while offering freebies and also encourage people to share it for the benefit of others. Offering incentives to those who spread your ad will boost up the campaign.
  • Utilize every one of the available areas including article submissions pod casting, white papers, e-books and forums to reach out to the masses.

Wednesday, December 5, 2012

25 ways to Add Quality Content to Your Web Site

We’ve known for a long time that quality matters to Google. In a post Senior Google Engineer Matt Cutts made to his blog, “quality” was mentioned several times as being important to Google. Quality matters when it comes to content, and it matters when it comes to links.

However, building content and links doesn’t have to be painful. Web site owners tend to think of content in a very limited way. 


So, let’s open up our creative minds and think of all sorts of ways of adding quality content to a Web site. 


A few things to remember:


• You’re only confined by the boundaries you set for yourself and your Web site. Allow yourself to think in a totally different way than you’ve thought before.


• Your Web site content should be written for your buying customers . . . not for you. Your Web site content should not be written for the search engines. The search engines are not your target audience.


• Think of the overall picture of your site, as if it were a living, breathing entity. After all, Web sites should continue to grow on a constant basis and never be stale or stagnant. 
Let’s Get into the Fun Stuff: Quality Content for Your Target Audience

1. A calendar of events.
This is ideal for sites like real estate sites to show upcoming open houses; book stores to promote upcoming book signings or writers’ meetings; collectors’ sites to show meetings across the country, etc. Be sure to allow visitors to send in their own event to be posted to the calendar. 

Put a calendar of events online
.
2. Maps. Consider real estate sites, hunting or fishing sites, camping sites, hotels, or any outdoor recreational sites for maps. Be sure to add content at the bottom of the map that describes the map and outlines its purpose as it relates to your site.

3. Before/after experiences.
This is perfect for products or services you’re selling where customers can write in and discuss how this particular product or service helped them. These could turn out to be mini articles, or use them as testimonials.

4. Pictures from your customers.
You could set up a special place where past customers could post their pictures and journal entries on your site. This is ideal for vacation sites, recreational sites, wedding sites, baby sites, photography studios, etc. How could you use this idea on a Halloween site? On a flower site? 

5. Online coloring sheets.
Use your imagination here. If you set up some coloring sheets about your vacation property, kids could color those sheets and post them online before their trip in their own special online area. After the trip, their parents could post pictures and a journal of their trip. This is their “Web site” about their trip, all hosted on your site as a perk for booking through your vacation site. What are they going to do with this information? They’re going to tell their friends, Grandma and Grandpa, Aunt Edna, etc. They’re going to link to it. You can use this perk as part of your USP (Unique Selling Proposition) when differentiating yourself from your competition. You’ll be building one-way links from your past customers, plus visibility for future customers. Win/win situation. You’ll think of many ways of adding coloring sheets (or similar creative activities for kids) to your site, if your site is the type that would work for kids.

6. Blogs or forums
certainly add fresh content to a site. 

7. Articles or new pages
of interest to your target audience. Write new content on a regular basis – once or twice a week should be your goal.

8. An expert Q&A
on the main page of your site. Get an expert to answer questions, and post one question/answer a week (or a day – whatever you can handle) on the main page of your site. Have past Q&A’s in a searchable archive on your site. 
9. Product reviews. If your industry has products or software to review, consider writing candid reviews of those products. Publish the reviews on your Web site as well as publish them in a few of the online publications. Readers are always interested in totally candid reviews, where the writer lists the positive as well as the negative aspects of a product.

If you have a landscaping business, how could you use this idea? What products do you, as an expert, prefer to use, and why?

What about creating reviews of home or kitchen appliances?

Single cup coffee maker
**** out of 5 stars.

10. Short tips. If your product or service lends itself to short tips, write up a series and publish them on your Web site. Send them out in your newsletter. Get your readers to send in tips as they use the product. Offer a discount off additional products if they submit tips. 

11. FAQ’s.
FAQ’s are content – content that your target audience wants to know. As you get questions from your readers, add additional Q&A’s to your FAQ’s to keep them current. 

12. How-to guides.
People love “how to” guides. If you sell online plumbing parts, why not have a “how to” guide on installing a new toilet? Make it easy on your customers, and they’ll come back to you again and again. Create a series of “how to” guides. Be The Toilet Guy on the Net. May not sound too glamorous, but if you’re highly visible on the Net and are converting traffic to sales, you can afford to be glamorous OFF the Net!

13. Content that solves a problem.
Why do people visit the Web? To look for information or to comparison shop. If you can solve problems for your visitors, you’re giving them just what they’re looking for online. For example, let’s say that you sell Oriental rugs. Your potential customer might be looking for decorating ideas for her office. Her office is very small, and she’s trying to think of a way to add color. Most of the wall space is taken up with windows and metal bookcases. You’ve created a series of content that shows pictures of problems/solutions that your oriental rugs have solved, including one with an Oriental runner. Not only does the content have pictures, it also has text describing each problem and the corresponding solution. Your potential customer found your page in the search engine results. 

14. Historical data.
Let’s say that you sell steel pipes. What’s the history of steel pipes? Creating a page outlining its history is quite appropriate. In fact, taking it a step further, creating pages that compare steel to copper and other types of piping; what causes rust; how strong is steel; how valuable steel piping really is (how steel piping is used in almost every building, etc.); how long will steel last; and on and on and on will create a whole section of extremely valuable content to a Web site. Here’s the catch. Is this valuable to the target audience of the steel pipe company? Think of one target audience: vocational education classes all over the US. This would be a great resource for them. If they linked to this site, all of them being .edu’s, wouldn’t this be a great link popularity builder for the site? Think about that for a minute. We’re talking about quality content and quality link building. Another example of historical data would be a hotel on St. Simons Island. The hotel could certainly provide historical data about the island on its Web site as well as tour information, etc. How could a site that sells mustang parts use this strategy? A site that sells wedding dresses?

15. Interviews
– the easiest way of building content yet! Interview an expert in your industry. Send the expert a list of questions and let the expert answer in his/her own words. Don’t change any of the expert’s answers, except to correct misspellings or grammatical errors. Always be upfront with the expert, and always maintain the integrity of the article and yourself. Write a series of interview articles, and highlight them on the main page of your site.

16. Seasonal articles.
Is your industry “seasonal” in any respect? If so, seasonal articles are always extremely popular. 

17. Statistics.
Offering stats on your site is also another way of adding content to a Web site. If the stats aren’t your own, always indicate where you’re getting them. Quote the source! How could financial or mortgage sites use this strategy?

18. An advice column.
This can be used for a dating site, or it can be used for other sites as well. How could an SEO site use this strategy? How could a decorating site? What about a plastic surgery site?

19. Winners of the month.
Let’s say you have a site where you sell cut flowers. Get your Web audience to send in pictures of bouquets and arrangements they’ve made with your flowers. Post the pictures online. Pick a winner of the month, and have that winner’s picture posted on the main page of your site. Give the winner a $25 gift certificate.

20. Using the flower example, create video tutorials
for creating flower arrangements. Make sure you sell all of the materials they’ll need to create the flower arrangements they can make if they follow the video tutorials.

21. Use customer input.
Again with the flower example, have customers send in an outline of how they created their flower arrangement, the materials they used, as well as the pictures. Link to all of those materials in your online store. Be creative. Can you do something similar with your own Web site in your own industry? What if you had a costume site? An art site? Give it a few twists and use it on a hunting or fishing site.

22. Send out a monthly newsletter
offering your own tips, tips from customers, sale items, holiday ideas, the winner of the month, etc. Encourage readers to post their ideas to the blog. Post past newsletters on your site for more content.

23. A biography
about someone’s life, if it relates to your industry. You can see how this would work well if you have a Civil War site or a used book store. 

24. News events
pertaining to your particular industry.

25. Community-related page, if this is a local Web site. For example, you could discuss local restaurants, little league baseball, school openings, etc., on community-related pages or a blog.

We’ve only just begun with ideas. It all depends on the industry you’re in and the products or services you sell. Put your creativity hat on and brainstorm.

In Conclusion . . .

Remember to think “quality” when it comes to creating content. These ideas should help get you started. 

And think about this point as well. If you start creating quality content, what is certain to follow? Quality links. Sites will begin linking to your content, because you’re doing what you should be doing: giving your customers what they want to see when they visit your Web site. They want to see new and exciting “quality” information that’s updated on a constant basis. You become the trusted source of that information.
 
About Author
Robin Nobles conducts live SEO workshops in locations across North America. She also teaches online SEO training. Localized SEO training is now being offered through the Search Engine Academy 

Tuesday, December 4, 2012

So why did Google create Google Plus?

It is important to understand why Google introduced Google Plus. You will note that Google does not sell advertising within Google Plus; it was not set up with the intention of becoming a major revenue driver for Google ie Google does not see the role of Google Plus to be to generate a large user base to which advertising can be sold in the same way that Facebook views its user base for example.

Rather, Google is reacting to the uncomfortable reality that their primary quality indicator ie links are becoming increasingly redundant. For example, if someone enjoys their experience at a restaurant, it is far more intuitive and so likely that that user will like the Facebook page of that business as opposed to link to that business’s website. In fact, the vast majority of Web users could not, even if they wanted to, link to another website. The vast majority of Web users could like a business’s Facebook page or even their
website (assuming the like plug in is installed).

So, Google’s job is and has been to “harness the collective intelligence of Web users” to identify what is good content and what is not. To date, this intelligence has manifested itself in links. However, in an increasingly “social world,” social indicators are likely to be far more relevant indicators of quality. So, why doesn’t Google just use the social indicators from third parties such as Facebook likes for example? Because Google does not own this data, to rely on it in order to rank websites would be to cede an immense
amount of power to the third parties.

If Google came to rely heavily on such third party generated data, then it would find itself in a very vulnerable commercial situation should the owner of the data wish to either cut off access to the data or charge exorbitant fees for access. This is best articulated by Amit Singhal, head of search at Google, when he says that algorithm updates that rely on data from third parties are not something that Google is comfortable with http://www.youtube.com/watch?v=PVzM4n1I-vM . Faced with this dilemma, Google generated its own social network in the hope that users would migrate to it and so provide Google with its own source of quality indicators to augment / replace links. This is the driving force behind the Google +1 concept.

If Google can convince people to use Google Plus and +1 content that they like (far more intuitive than linking to it), it can use this data to understand what content online is high quality. Further, it can customize search results for users based on who they are connected to in their Google Plus network thereby again increasing the relevance / quality of their search product.

Mark Zuckerberg has said that Facebook will do search at some point and when it does, one imagines it will be a pretty potent tool based on the massive amount of intelligence  Facebook has on what we like. As Steve Jobs ran Apple by “skating to where the puck was going to be, not where it had been” maybe we should all be preparing for Facebook search!

Thursday, November 8, 2012

14 Methods of Affordable Internet Marketing


Keeping your website competitive doesn’t have to be expensive.
There are many avenues you could explore to keep your business website productive without increasing your budget. While some of these methods may have subscription fees, many of them are low and could provide more traffic than you would have thought.
  1. SEO Ready – Whether you are paying for someone in-house to build your website, or having a third-party design it, supplying search engine optimized content could greatly pay off. Even paying for nominal services could greatly increase your Internet presence.

  2. Business Directories – Many of these directories are free to use, but some of the more elaborate ones may have subscription fees. Some legitimate directories will use the money they generate to promote the businesses listed in them.

  3. PPC Advertising – Pay-Per-Click advertising is an excellent method of promoting the website. However, keywords and content may play a big role in how well these ads will do, and research may need to be performed in order to maximize the effectiveness these keywords may have.

  4. Buying Hits – Although this method could sound like a good idea, many times these companies supply hits from bots, or pay others to visit the site. Unfortunately, these are not quality hits for most of these people have no interest in the content.

  5. Banner Advertising – This method has seen many years of use. However, you may want to stay clear of the advertisers who are pay-per-impression as there are many legitimate companies on the Internet that will only charge you per click.

  6. Google Adwords – Essentially, Google Adwords is a pay-per-click advertising method loaded with tools to help you succeed. Like the PPC mentioned above, keywords will play a role in how well the advertisement does as well as how much money you put into the click.

  7. Private Advertising – Many websites that fit your business niche will offer advertising space on the site. If a site receives a lot of traffic, paying for private advertising may exceed your expectations.

  8. Social Media – Websites centered around social media of various kinds is an excellent method of generating visitors. As most of these sites are free to use, creating content or videos surrounding your business niche could drive in traffic you didn’t know you could get.

    affordable internet marketing
  9. Affiliate Marketing – Hosting your own affiliate campaign allows for others to share in your profits. The trade off is getting more advertising for your product or website by using other people’s websites to do the work for you.

  10. Email Campaigns – Some may view this method as borderline spamming, except for campaigns that are based on user subscriptions. Since mass emails don’t necessarily cost anything extra, they can get the word out to individuals about products and services your business offers.

  11. SEM Services – Although many of the methods above fit into search engine marketing, paying for these services encompasses other methods to promote your website. While there are standards for marketing that many of these SEM companies share, some will have unique techniques to offer that have proven results.

  12. Referral programs – Offering a referral program to your current customers is a good way to get word-of-mouth advertising. This works by offering incentives to those who promote your business in a professional manner

  13. Coupons and Codes – Offering coupons could entice new visitors to
     visiting the website. Everyone loves a deal and most will capitalize on the idea if they believe it is work the investment.

  14. Target Your Niche – Regardless of your advertising method, you will receive better results by advertising in your website’s niche. Advertising on a website that deals with baby clothes if your website is centered around the automotive world could be a waste of time.
Being proactive in the website’s welfare will keep you apprised of what it needs to continue its success. In today’s world, a large amount of potential customers are constantly online through the use of smartphones, tablets, and standard computers. Giving the website an advertising budget, whether it is small or not, will promote more business and keep your online presence competitive.

Nancy Parker was a professional nanny. She loves to write about health, parenting, child care, babysitting, nanny services, etc. You can reach her @ nancy.parker015 @ gmail.com.
 

What other affordable internet marketing strategies do you use?
Post them below.

Thursday, November 1, 2012

Top 3 Reasons to Improve Business Internet Exposure in Social Media Sites


Social media marketing is at the present truthfully a boss in the online marketing planet. It’s more than just the newest buzz it’s here to hang about. Whether persons are using it to continue in touch with friends, make fresh friends, converse with colleagues or form new-fangled business relationships everything is probable. For instance, social media is using online communities to cultivate business experience, put up tactical relationships in the market set and to recognize what customers wish for.
Improve Business Internet Exposure in Social Media Sites
Of course these plans work both ways, in that customers and clientage can as well contact you and articulate their criticism. When you unlocked the slab and mortar retail shop, chances are you intended for a magnificent opening or tie cutting. Marketing and advertising to obtain the phrase out about your fresh business was almost certainly one of your summit concerns. Marketing online is now as significant for a trade store. Don’t just be seated there watching birds fly to gather on your website. Whether you advertise products online or contain a one-page website, there are lots of ways to produce more in-store traffic from your online company. Augment experience online with these Internet marketing tips for your trade store.

3 Integrated Marketing Chart for Business Internet 

  • Business Revelation – Social Media marketing is single of the mainly effectual ways of attaining business revelation. It is also starred as one of the cheapest and generally efficient way of achieving your public relations. The print media is denial longer being used as before, seeing less advertorial in periodicals and magazines being printed, where the online social tools have perceived wonderful developments where business owners have been able to augment their disclosure by building dealings in their market set by means of networking. 
  • Surrender Product Feeds – Retailers that advertise merchandise online should most absolutely be using creation feeds to arrive at a broader spectator. A product feed is merely a file produced from the website that catalogues product details such as pictures, metaphors, pricing and yet specials. These product feeds can be given in to shopping judgment websites, search engines and also completed on hand to customers using feed readers. 
  • Build Your Own Advertisement – If your shop has waged for an issue exhibit ad in the local newspaper, you may be acquainted with how unproductive marketing without verbal word or visual images can be. Radio and television marketing may be too expensive for your shop’s budget, but there is one more choice. Video marketing online permits a retailer to widen the reach of their message to a generously proportioned audience for little savings. Dissimilar to traditional marketing, making a distinctive online ad or video to suggest your letter or brand your store can have an enormously high ROI.
Social Media is regularly watched as a cheaper and more helpful way than communal relations. No longer are media contacts requisite, nor large advertorial in publications and newspapers. In dissimilarity, by means of online social tools, industry owners can augment their introduction by building relationships in their advertise place.
The Author: Mr. Jashon Wills is a business expertise and an online researcher. He loves also writing blogs and articles related to Internet Businesses nowadays. He perhaps joins in a competition where Internet businesses took place. You can check his articles by visiting the Broadband Expert website

Thursday, October 25, 2012

How to Generate Leads With Linkedin


Imagine – a platform of only business owners and business professionals that has over 140 million members and is growing daily; where the average income per member is $120,000 US.

And the best part? Almost no-one is using this to its full potential.

What is LinkedIn?

LinkedIn is a business directory that specializes in finding businesses, talent, and opportunities. It is therefore a place to discover businesses and for others to discover you. A place to discover talent; for recruiting, outsourcing, partnering with, or consulting. In short, people who can help your business.

It is a place where you can see credentials, build a relationship first then trust. It is a place where you should be able to generate 4 – 5 leads per day for your business. 75% of your business should come from LinkedIn.

In short – you are the talent that others are looking for.

But are they finding you?

LinkedIn has a record number of searches per day for SEO, Reputation Management, Mobile Marketing, List Management, Web Development, PPC, Lead Generation, YouTube management, and many others.

Why is LinkedIn so Popular for Business?
The main reason is that it is a search engine where you can search for people rather than information. You can see their credentials, and get to know them first before you commit to anything.

You also get geographically targeted search results so you can search for local people.
LinkedIn is perfect for you if you have the skills that are searched for, or if you want to outsource to people with those skills.

Benefits of Using LinkedIn
- You can only have one profile.
- You can generate leads all over the country and even the world even if you have a free account.
- You can use apps on your profile which help you to showcase yourself and your business.

How to Use LinkedIn:
You need to have a well written and well-presented profile that is SEO optimized with keywords. It is best to have a salesletter or similar copywriting for best results. Only talk about what you do for your clients and how you do it. Your past is irrelevant, unless it shows your experience in your current position. Use apps to help you. Slideshare is a good one to use as you can upload powerpoint presentations or YouTube videos to slideshare which will then show on your profile.
Always keep Search Engine Optimization in mind as people need to find you. Also, make your email address visible on your profile.

A systematic approach to networking works best. So decide first what you’re going to offer, and make sure it will pre-close clients for you, and generate relationships with your prospects. It should help you find business, and generate value for your leads.

In our case study, a start-up business approached his target market and asked them if they knew a good accountant in their area. They had one of three responses: No, I don’t know an accountant; yes I know an accountant; or no response.

He mentioned his business only in his signature with a keyword rich sentence and a link. He contacted 100 prospects. Of those 100, 22 responded that yes, they did know an accountant and made a referral. 43 responded that they didn’t know an accountant, and 35 gave no response. He then wrote to the accountants, told them that they came highly recommended and asked if he could recommend them to others.

The results: one accountant offered him $500 to buy his list of people in his area who needed an accountant. And 21 people wrote back and asked about his SEO services. He made five sales resulting in $4300 income.

Now you don’t have to offer the same, but you need to offer something of value. This way you will build excellent relationships and trust with your prospects.

For more information on LinkedIn, visit Attraction Marketing, and search for the article: The keys to Success on LinkedIn.